“HVAC Marketing and Sales Training” Course

(A Two Week Job-oriented Training Program)

The air-conditioning and refrigeration industry in India has witnessed an impressive growth over the past few years. The economic boom in the country has resulted in a huge demand for air-conditioning and refrigeration solutions. The rising salaries for working professionals, availability of easy finance, higher disposable incomes, and desire for better quality of life among middle class Indians have been key drivers for the increased demand for home comfort/air-conditioning solutions from residential customers. Moreover, the growth of the infrastructure and construction sector, IT and IT enabled services, hotels and resorts, hospitals, banking and telecom companies, retail chains, etc., will continue to support the strong growth of the HVAC sector in the years to come.

Due to this huge growth, we have found that there is a great need for skilled and trained sales engineers in the HVAC field. Many domestic and multinational companies have approached us for skilled sales and marketing professionals who can market their air-conditioning / refrigeration solutions. Hence, Dhanush Computer Services has devised this unique program to cater to the demand from companies in the HVAC industry.

The “HVAC Marketing and Sales Training” Program has been specially designed for all graduates / diploma holders who want to establish a sales and marketing career in the HVAC sector.  The course curriculum has been crafted keeping in mind that the sales and marketing professional in the HVAC sector needs to have the right blend of technical expertise and selling skills.

Learning Outcomes

At the end of this program, you will be able to 

·         Understand the technical aspects of HVAC Design (as per ASHRAE and ISHRAE standards).

·         Improve your selling skills through better understanding of the industrial sales and marketing process and through practical application exercises.

·         Know how to deal with the main challenges faced by sales professions in the HVAC sector. 

·         Enhance your communication and public speaking ability

Key Features

ü      90 hours of Personal Training (Spread over a two week period i.e., 10 full days of technical training + 4 full days of sales training)

ü      Industry Focused Curriculum

ü      Quality Training Material

ü      Certification

ü      Placement Assistance (We will assist the candidate till the interview stage)

Course Curriculum in Brief

Technical :  A complete 10 days workshop.

As per ASHRAE and ISHRAE standards

1.HVAC Introduction

2.Refrigeration Cycle

3.Classification of AC-Window,Split,Ductable & Package

4.Images of components-Functions, Types

5.All Air System-Centralized Air Conditioning

6.Building Survey

7.Load Calculations

8.Aspect Ration

9.Duct Sizing

10.Study of Drawings

And many more………..



Sales and Marketing: A complete 4-day workshop

ü      Understanding customer expectations in the HVAC sector.

ü      Know the 7-step sales cycle/ process in the HVAC industry

ü      Tips on Grooming, Body Language, and Etiquette

ü      Dealing with practical sales issues

ü      Communication between you and your customers

ü      Ethical issues in selling

ü      Daily activities that yield positive results for a salesperson

Training Methodology

The training on Sales and Marketing involves

a.       Presentations

b.      Group Discussions

c.       Roe Plays

d.      Mock Exercises

e.      Simulation activities

For more details, feel free to contact 9908080813