Course Detail
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Courses Name Digital Marketing (Regular)
Courses Description

 Introduction to Digital Marketing



  • What is Digital Marketing

  • Importance of Digital Marketing

  • Advantages of Digital Marketing

  • Digital Marketing Strategies

  • Search Engine Optimization

  • Search Engine Marketing

  • Social Media Marketing

  • Online Reputation Management


Search Engine Optimization


1.Website Basics class



  • What is Domain & Types?

  • Domain Registration

  • What is Web Hosting Server?

  • what is http, https, www

  • Hosting Registration

  • Website creation


2.SEO Basics



  • What is Search Engine Optimization?

  • History of Search Engines?

  • How is SEO important in Digital Marketing?

  • How is Search Engine important for companies?

  • How can Search Engine impact the brand and sales of a company?

  • How does Search Engine algorithm work?

  • Components of Search Engine?

  • Different types of Search Engine?

  • Algorithms used in SEO

  • Updates of SEO


3.On Page Optimization Modules



  • Site Structure Analysis

  • Meta Keywords Creation

  • Meta Tag Optimization as per Keyword Research

  • Perfect navigation as per theme

  • Checking Broken Link

  • Creating Sitemap

  • Robots.txt File Creation

  • 301 redirect

  • RSS Feed Creation

  • Create Custom Error 404 Page Optimization

  • W3C Compliance: HTML/CSS Validation

  • Heading Hierarchy ( 1H1, 2H2,4H3,8H4 ..)

  • Image Optimization, Using Alt

  • Google Analytics Account Set

  • Create and Mange Google Webmaster Tool


4. Link Building



  • What is Link Building

  • White Hat Link Building

  • Black Hat Link Building

  • Grey Hat Link Building


5. Off-page Optimization Modules



  • Search Engine Submission

  • Directory submissions

  • Forum Creation / submissions

  • Blog Creation, Posting and Commenting

  • Articles Submission

  • Press Release Submission

  • Forums Posting and Comments

  • Social Bookmarking Submission

  • Classified Ad Creation and Submission


6. Google Search Engine Algorithms



  • Google Panda Algorithms

  • Google Penguin Algorithms

  • Google Humming Bird Algorithms


SMO Training



  • Why Do Social Media Optimization

  • Introduction to Online Marketing

  • Types of Online Marketing

  • Introduction to Social Media

  • Types of social media

  • Advantages social media optimization

  • Social media optimization processers and techniques


1. Facebook Marketing



  • Facebook marketing introduction

  • Advantages Facebook Marketing

  • What is Open Graph

  • How to promote your Facebook page

  • Facebook optimization techniques

  • Linking with YouTube

  • Creating Events in facebook

  • Facebook Connect (Like, Share, Comment)


2. Twitter Marketing



  • What is Twitter

  • Why we use Twitter

  • How to Setup a Twitter account

  • Twitter Account Promotion

  • Tweeting (Responding to others,HashTags, Direct Messages)

  • Why use short url in Twitter


3. Google Plus Marketing



  • What is Google Plus

  • Google Plus Features

  • Integration with your site

  • Promoting a Brand on Google+

  • Google Plus for Businesses


4. LinkedIn Marketing



  • What is LinkedIn

  • LinkedIn advantages

  • LinkedIn Groups

  • LinkedIn events, messaging

  • Creating the right profile & settings

  • Linkedin Company Pages


5. Video Marketing



  • Youtube Video Optimzation

  • Increase youtube views, Subscribers

  • Youtube Adwords


Adwords Training


1. Campaigns Covered


2. Overview Of The Search Marketing Landscape


3. Adwords Modules


4. SETTINGUP PPC Campaign


5. Display Network Targeting


6. Ad formats And Ad guidelines


7. Tools and Analysis


      For more information Call Us : 9908080813.


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   Course Schedule
 
S.no. Batch Name Start Date End Date Available Seats
1 17-12-2018,Ameerpet, Hyderabad 17-12-2018 15-01-2019 30
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